Weight: Thickness of strokes in relationship to their height. The standard weights within a family usually include light,medium, bold, black or heavy. Varying weights are used when creating hierarchy.
Width: How wide letters are in relation to their height. The rule usually follows that the capital M is as wide as it is tall, and all the other letters in that typeface are derived from that initial ratio.
Condensed: when letters are narrower than regular.
Extended: when letters are wider than regular.
Style: Serif versus sans serif. Style refers to the historical classification of a typeface. It also refers to the specific changes in form that a designer implements, such as decorative qualities. A neutral style does not have much decoration or manipulation and sticks to the basic form while a stylized style is decorative and has a manipulated form.
Point: used to measure height and space between lines and paragraphs.
Pica: used to measure width. Using picas is more efficient than inches because small spaces can be measured in whole numbers instead of fractions.
X-height: The height of lowercase letters including ascenders and descenders.
Cap Height: The height of uppercase letters.
Leading: The amount of vertical space between lines of type.
--Type can be measured in inches, mm, points or picas.
There are 72 points in an inch
There are 6 picas in an inch
There are 12 points in a pica
If a letter is set in 36 pts it is about 1/2 inch tall
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